It's an old maxim that "after all this advertising and all these months everyone knows who they're going to vote for." I don't know if that's true, but it certainly sounds true. Yes, there are some voters who don't even pay attention until they get in the booth, but there probably aren't enough of them to swing an election.
There is a new fly in this ointment. Early voting. Two thirds of the states now allow it and an increasing number of people are doing it. I already voted. Michelle Obama voted. [Wait. Doesn't she live in a big White House in DC now?] Once people have voted the ballot is set. No matter what happens. For some, the influencing period already ended.
That makes it less likely things can change.
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