You can't make people go to the polls

The school board election that I got so much mail was yesterday. The result of all that mail? An 8.3% turnout. That's terrible and certainly not much of a return on their investment. No matter how sophisticated your GOTV operations, you can't get people who don't want to vote to vote. GOTV operations can help get people to the polls and sometimes a few hundred voters can be the difference, but they can't change the electorate dramatically.